Chobani Yogurt

I chose to watch the video "Chobani Champions". I really enjoyed this video and what the company was trying to do. The video was playful, captivating and interesting. It definitely was made with skill and specific intent. The overall object of the video was to be aimed towards children and to entice them into eating Chobani yogurt. While the children were the main audience wanted approval of, adults would also be a key audience the designer would need to care for. Adults would be buying the product for their children and we all know parents are difficult to market too. I believe the video was successful in attracting children and adults. The colors were simple and easy to visualize and the bubbles and certain design choices could definitely be attractive to younger kids. Also the fun faces and the constant scene changes would keep children's attention and interest them in the things they can do with the yogurt in their presence. In terms of attracting the parents, the designers were successful and intelligent when using the basic colors as well so the parents wouldn't be distracted. They also were smart in choosing the write design of the scenery and word choice as well as details of graphics for the older generations to appreciate.

I enjoyed watching this video. It was fun and really did interest me in the yogurt. I already eat regular Chobani and after this video seeing the fun and excitement the children's yogurt brings and the imaginary purple, blue world, I would consider buying it.